Krampitz Communications – Case Studies from our PR

Following the successful market launch of commercial and industrial energy storage systems in its home country of France, UPS pioneer SOCOMEC also wanted to position itself as a storage manufacturer in Germany. The product launch was planned for March 2023. Relevant media representatives were to come to Benfeld near Strasbourg for an exclusive factory tour. In addition to the new storage systems, SOCOMEC also wanted to present innovations from the fields of measurement technology and UPS systems to the press there.

We recommended that SOCOMEC coordinate the date in advance with selected journalists and take important trade fairs and events into account when planning the timing. For this reason, we asked relevant media representatives about their availability a few months in advance.

Because we knew that there would also be numerous innovations from the areas of measurement technology and UPS systems to see – in addition to the new storage systems – we focused our press approach not only on energy and industrial media, but also called IT media. When planning the sequence of events, we took into account that not all journalists are equally interested in all topics.

Because SOCOMEC planned to exhibit its new products at the leading trade fairs E-World and ees Europe in May and June 2023, respectively, we suggested that the company draw attention to the new products in the run-up to the trade fairs and invite journalists to press meetings. To generate additional publications, we also recommended creating and placing extensive press material.

In November 2022, we sent out the invitation to the two-day plant tour via our national press distribution list. The event took place at the end of January 2023 away from vacation and trade fair times. In addition to lectures, new product presentations, and tours of the various production facilities, the Alsatian social program included a wine tasting followed by dinner.

In addition to consulting and scheduling, we provided on-site support, created PR materials, handled press relations and invitation management, including follow-up activities. After the event, we placed press releases, arranged interview appointments with journalists who were unable to come to Benfeld, and provided more than 40 other interested industry media with digital press kits. At E-World and ees Europe, we invited selected trade journalists to individual press meetings.

We succeeded in attracting journalists from agricultural, IT, electrical trade and renewable energy media from all over Germany to take part in the plant tour. Despite a general strike at short notice, which also affected all long-distance passenger transport, we were able to welcome everyone to Benfeld in the end. The subsequent reporting ranged from technical articles to white papers and company portraits.

At E-World and ees Europe, we arranged a total of eleven individual press meetings with leading trade journalists from the energy industry, which resulted in extensive publications.

In addition, we achieved 32 publications in print and online media with the product announcements about the new storage systems alone.

my-PV GmbH has been converting surplus solar power into hot water and space heating with its products since 2015. At the end of 2022, the Austrian manufacturer planned to launch a solar-electric heater and inform the trade press in Germany, Austria and Switzerland about it. Participation in trade fairs was not planned at that time.

We recommended that my-PV present the new heating rod at an online press conference and also inform the journalists about the annual results of the company’s own solar-electric building. After all, it was clear that the results would exceed all expectations and would be available in time for the press conference.

In this way, my-PV was able to communicate its product news up-to-date and independent of trade fair schedules far beyond a simple press release. In addition, during a live presentation from the company building, journalists were given exclusive insights into the solar-electric full supply of the production plant in addition to the technological details – without travel costs and effort.

We advised my-PV on how to conceive the event. In addition, we worked out the key messages, wrote the invitation and followed up with numerous press representatives by phone. We also took care of invitation management and created and placed PR material.

Our follow-up activities met with great interest: We were able to book 17 registrations within a very short time. On the day of the online press conference, further media representatives took part at short notice, so that we went through the event with a total of 22 participants.

These included trade journalists from tab, GEBÄUDEDIGITAL, Heizungsjournal, ep Elektropraktiker, de, photovoltaik and SHK-Profi.

We then sent out 42 digital press kits to interested trade journalists and were pleased to receive numerous publications in both print and online media.

"Thanks to the support of Krampitz Communications, we were able to hold our online press conference for a product launch very successfully and thus present our latest product to a large number of journalists. Many thanks for the good preparation of the press release, for the consulting and support of the online event!"

Tobias Fuchslechner
Digital Marketing & PR, my-PV

As the world's leading solar company, Hanwha QCELLS produces photovoltaic modules, solar systems and solar solutions. In 2018, the company sought a communications agency specialising in creating high-quality content to raise its profile among homeowners and builders in the DACH region and the Netherlands with a PR campaign within four months.

The collaboration started with a full-day workshop in Berlin, where we defined the goals, target groups and messages for the campaign and discussed possible topics, measures and the channels to be used. We then drew up a communications strategy and a detailed schedule and action plan for all PR, social media and advertising activities. The media set we selected had a potential readership of more than five million people.

We informed homeowners, builders, planners and architects about the company's new solar modules and storage systems with press releases written for specific target groups. As Q CELLS's external press office, we were in close contact with over two dozen editorial offices and publishers in Germany, Austria, Switzerland and the Netherlands.

From expert interviews to photo stories

We conceived and wrote extensive expert interviews, guidebook articles, reference stories, advertorials and specialist articles and placed them in the high-circulation construction and home improvement media.

Via Facebook, we explained to homeowners the advantages of having their own solar system and explained the unique selling points of Q CELLS products. We also set up a new Instagram account for Q CELLS, which we filled with attractive pictures.

By the end of the campaign, our PR measures had reached more than 70 publications in the relevant key media and over 100,000 people via social media – a complete success.

"With Krampitz Communications, we could rely on the agency's excellent contacts and journalistic expertise. In the course of the campaign, it became clear that they specialise in creating high-quality content and always coordinated very well with us on the details. We are very satisfied with the agency's work and the results."

Tobias Bressler
Corporate Communications & HR Marketing Manager, Hanwha Q CELLS GmbH

In 2018, the platform The smarter E Europe took place along with its four parallel energy trade fairs Intersolar, ees, Power2Drive and EM Power in Munich for the first time. In the course of redesigning the trade fair, the organiser Solar Promotion booked us two weeks before the start of the trade fair for social media coverage of the two sub-fairs ees and Power2Drive.

The aim was to raise the profile of the trade shows, increase awareness on international social media platforms and attract new followers.

We created a strategy and an editorial plan, invented the hashtag #pushenergytransition and reported on the trade fair and conference highlights on site via Facebook, Twitter and LinkedIn. With the #pushenergytransition campaign, we gave trade fair exhibitors the opportunity to explain in short video statements how they are advancing the energy transition.

In 2019, we expanded the collaboration and reported on all channels three months before the start of the trade show, including a new Instagram account we created. This allowed us to increase our coverage and attract new followers in advance. We posted market trends and industry news and featured award-nominated companies and selected conferences and forum sessions. We used Sharepics to put selected exhibitors in the spotlight.

When the 2020 fairs were cancelled due to corona, one of the things we did for Solar Promotion was a testimonial campaign.

The subsequent analyses showed that –thanks to our personalised and exciting posts – we had succeeded in increasing both the coverage and the interaction rates (more likes, comments, and shares) of the individual trade show channels: In 2019, posts from both trade shows reached over 60,000 people on Twitter during the trade show week and generated 450 interactions. On LinkedIn, we were able to reach over 14,500 users and generated 1,300 interactions. On Facebook, it looked similar with 13,000 people reached and 1,200 interactions. Not only did we significantly increase coverage, but we also gained dozens of new followers on each of the accounts.

"As a content-driven, global trade show organiser of storage, electromobility and renewable energy trade shows, we sought a dedicated agency with good industry knowledge to strengthen and develop the social media presence of two fledgling trade shows in our portfolio.

Krampitz Communications provided us with excellent support for the social media work for ees Europe, the largest and most international trade fair for batteries and energy storage systems in Europe, and Power2Drive Europe, international trade fair for charging infrastructure and e-mobility. I was particularly satisfied with the prudent and technically sound preparation and execution of the campaigns in the run-up to and on site in Munich, but also with the pleasant collaboration."

Sabine Kloos
Solar Promotion GmbH, Project Management ees Europe and Power2Drive Europe

Customer quotes

Tobias Fuchslechner Digital Marketing & PR, my-PV

Tobias Bressler Corporate Communications & HR Marketing Manager, Hanwha Q CELLS GmbH

"As a content-driven, global trade show organiser of storage, electromobility and renewable energy trade shows, we sought a dedicated agency with good industry knowledge to strengthen and develop
the social media presence of two fledgling trade shows in our portfolio.

Krampitz Communications provided us with excellent support for the social media work for ees Europe, the largest and most international trade fair for batteries and energy storage systems in Europe, and Power2Drive Europe, international trade fair for charging infrastructure and e-mobility. I
was particularly satisfied with the prudent and technically sound preparation and execution of the campaigns in the run-up to and on site in Munich, but also with the pleasant collaboration."